STOP STARTING
OVER.
I lost 85kg on my own, the long way. Now I coach men through it properly, so it doesn’t take you seven years of trial and error to get there.
I only take on 10 clients at a time so I can actually give each person proper attention.
IF THIS SOUNDS LIKE YOU
You don’t need another diet. You need a system you can actually stick to.
- Every Monday starts with good intentions.
- You know exactly what you should be doing.
- You've lost weight before, then watched it come back.
- You keep telling yourself you'll get serious next week.
- You're tired of feeling like you're constantly starting from zero.
If that sounds familiar, you’re exactly who I work with.
Apply NowSAM’S STORY
I’ve been exactly where you are.
I was 165kg. There was a Jacamo in the Manchester Arndale with a side entrance where you could be in and out in thirty seconds, and I used it every time so nobody from uni saw me going in. I’d stuff the shirts straight in my backpack so I never had to carry the bag out. I was heading into a finance masters, then a trading job, telling myself none of it mattered as long as I looked successful on paper. It didn’t feel like a problem I could fix. It felt like who I was.
Nobody coached me through losing it. I did the whole thing myself, the long way, years of getting it wrong before I got it right. A PT took my money upfront and then ghosted me. I went all in on keto, then one meal a day, then training three times in one day because I liked how unnecessary it felt. None of that is what I’d actually tell a client to do. But somewhere in the mess of it, 85kg came off, and it’s stayed off since 2019.
Since then I’ve had 9 Muay Thai fights, run 9 marathons and 3 ultramarathons including 100K races in Chiang Mai and Hong Kong, and finished 4 HYROX events. None of that’s really the point. It’s just proof of what’s on the other side of actually sticking to something. I’m Precision Nutrition L1/L2 and ACE PT qualified now, and I coach the way I wish someone had been there for me: honestly, with real structure, and without the years I spent figuring it out alone.
“It felt like an identity rather than a disease. It didn’t feel like there was anything I could change, just who I was.”Apply Now
THE TRANSFORMATION
The goal isn’t just to lose weight. It’s to become someone who knows how to keep it off.
BEFORE
- Constantly restarting
- No real structure
- Confused about what to actually eat
- Training on and off, never consistent
- Guilty after every slip up
- Weight going up and down for years
AFTER
- A nutrition system built around your actual life
- Training that survives a bad week
- Real consistency, not motivation
- Someone in your corner who notices when you slip
- Confidence you didn't have to fake
- Skills you keep long after coaching ends
HOW COACHING WORKS
A simple, proven three-step process.
Understand
A proper assessment, not a form you fill in and forget. Where you're at, what's actually stopped you before, and what your life really looks like week to week.
Build
A personalised nutrition and training system built around your job, your schedule, your equipment. Not a plan copied from someone else's life.
Sustain
Weekly calls, daily WhatsApp support, and the identity work that means the habits are still there long after the six months end.
WHAT YOU GET
Everything built around actually keeping the weight off.
Personalised Training Plan
Built around your life, your equipment, and your actual schedule.
Nutrition Guidance
A clear, flexible structure, not a rigid diet you'll bin in three weeks.
Regular Check-ins
Weekly calls to stay on track and adjust as your life changes.
Accountability
Someone who actually notices when you start slipping, and says something.
Progress Tracking
What's actually changing, beyond just a number on the scale.
Habit Development
The routines that make results last after coaching ends, not just during it.
Adjustments Based on Progress
Your plan evolves as your body, your job and your life change.
Direct Coaching Support
WhatsApp access to someone who's actually been where you are.
WHAT HAPPENS WHEN YOU APPLY
No pressure. Just a proper conversation.
Fill in the application
A few honest questions, two minutes, reviewed personally by me, not a bot.
Pick a time straight away
Once you’ve applied, you book your call in the same flow. No waiting to hear back.
We talk it through
A real conversation about whether I can actually help you. If it’s not a fit, I’ll tell you straight.
SOCIAL PROOF
Real people. Real change.
WHO THIS IS FOR
Let’s make sure we’re a fit.
This is for you if:
- You've tried to lose weight before
- You're tired of constantly starting again
- You want something sustainable, not another 12-week sprint
- You're ready to take responsibility for your own progress
- You want real structure and real accountability
- You're willing to actually commit to the process
This is not for you if:
- You're looking for a quick fix
- You want extreme results in a few weeks
- You're not willing to change how you actually live
- You expect someone else to do the work for you
QUESTIONS
Before you apply.
How much does it cost?+
It's a six month programme, paid once, not a monthly subscription. I go through the exact investment and how payment works on your call once we've actually talked and I know it's a genuine fit, not before.
What if I just end up quitting again, like before?+
That fear is honestly one of the best reasons to do this, not a reason to avoid it. You don't need more willpower, you need someone checking in every week so a slip doesn't quietly turn into quitting. That's the entire job.
I've tried before and failed, what's actually different this time?+
Most attempts fail from no structure and no one noticing when things slip, not from a lack of knowledge. You get a plan built around your actual life, a weekly call, and daily WhatsApp support, so the moment it starts going wrong, someone catches it.
How much time does this actually take each week?+
It flexes around your job and your schedule. We talk about what's realistic for you specifically on the call, this isn't a plan built for someone with two free hours and no stress.
Is this online only, or in person?+
Fully online. Weekly video calls, daily WhatsApp support, training and nutrition delivered through an app. Built for people with demanding jobs who can't get to a gym at a set time every day.
Ready to stop starting over?
You don’t need another Monday. You need a plan you can actually stick to.
Claim Your SpotApplications are reviewed personally. I only take on 10 clients at a time so I can work closely with every one of them.